Handel’s opens new Brentwood shop led by local family

By AI, Created 11:08 AM UTC, May 20, 2026, /AGP/ – Handel’s Ice Cream has opened a new family-owned location at The Streets of Brentwood in California, giving the East Bay city a new spot for the brand’s 48 daily flavors. The shop is run by Brentwood natives Alisa and James Greene and is meant to become a community gathering place with plans to support local schools, youth sports and events.

Why it matters: - Brentwood now has a new neighborhood ice cream shop from a brand with a long track record and a loyal following. - The opening adds another Bay Area outpost for Handel’s as the chain keeps expanding nationwide. - The Greenes are tying the shop to local schools, youth sports and community events, which could make it more than just a dessert stop.

What happened: - Handel’s Ice Cream officially opened its Brentwood location at The Streets of Brentwood, 2455 Sand Creek Road. - The shop opened April 29, 2026, and is now serving guests daily starting at 11:00 a.m. - The Brentwood store is led by mother-and-son co-owners Alisa Greene and James Greene. - James Greene previously opened the brand’s first Bay Area location in Walnut Creek two years ago.

The details: - The Brentwood shop is a 1,400-square-foot walk-up location. - The store offers 48 rotating flavors made fresh on-site every day. - Guests can order through classic window service. - The shop also offers delivery through the store page, DoorDash, Uber Eats and Postmates. - Store hours are Sunday through Thursday from 11:00 a.m. to 10:00 p.m. - Friday and Saturday hours run from 11:00 a.m. to 11:00 p.m. - Alisa Greene has lived in Brentwood for 30 years and has owned and operated Nothing Bundt Cakes locations for nearly 15 years. - James Greene and his brother Jeff used Handel’s as a family meeting spot while living in Utah. - Jeff Greene recently opened a Handel’s location in Arkansas. - James Greene and his wife Julie are preparing to open another shop in Livermore this summer. - Handel’s says the brand has been making and selling ice cream since 1945. - The company was founded in Youngstown, Ohio, by Alice Handel and was later purchased by Lenny Fisher. - Handel’s says it now has more than 175 locations across 20 states. - The brand says it offers more than 140 additional seasonal flavors. - Handel’s says its ice cream is made by hand in small batches at each location. - The company has earned recognition from Franchise Times, Fast Casual and Entrepreneur Magazine. - Handel’s CEO Jennifer Schuler was named among Fast Casual’s Top 25 Industry Executives for leadership and innovation in foodservice.

Between the lines: - The Brentwood opening leans heavily on local identity, with two long-time residents fronting the store and framing the brand around family traditions. - The family’s multiple Handel’s openings suggest the Brentwood shop is part of a broader multi-market expansion strategy, not a one-off launch. - The location and service model fit a high-traffic retail center, which could help the shop draw both families and delivery orders.

What’s next: - The Greenes plan to position the Brentwood store as a regular community hub. - The family expects the business to support local schools, youth sports and events. - Another Greene family Handel’s location is slated to open in Livermore this summer. - Franchise interest remains open through Handel’s franchise information.