Dana Safety Supply opens 55th location in Rogers, Arkansas

Dana Safety Supply is opening its 55th location in Rogers, Arkansas, with an early December target to expand emergency-vehicle upfitting capacity across a four-state region. The new shop will add installation bays, staging space and new hiring for Emergency Vehicle Technicians.

Why it matters: - Dana Safety Supply is adding local upfitting capacity in Northwest Arkansas, which should shorten turnaround times for agencies in Arkansas, Oklahoma, Kansas and Missouri. - The new site also expands the company’s footprint in a region that depends on specialized emergency-vehicle installation and support.

What happened: - Dana Safety Supply selected Rogers/Bentonville, Arkansas, for its 55th location nationwide. - The company expects the new operation at 817 Lester Lane in Rogers to open in early December 2026. - The location will serve public safety customers across a four-state region.

The details: - The Rogers facility will occupy nearly 30,000 square feet. - Dana Safety Supply plans for eight or more installation bays at the site. - The building will include indoor staging space for more than 40 vehicles. - The company will hire numerous Emergency Vehicle Technicians for the new operation. - Interested applicants are being directed to the company careers page. - Regional General Manager Ryan Simpson will oversee the location. - Simpson has led Dana Safety Supply’s Little Rock operation for years. - Industry veteran Steve Raymond will serve as Operations Manager. - Regional Sales Manager Cody Craig, a recently retired law enforcement officer, will also support the new location. - Dana Safety Supply outfits emergency vehicles with warning lights, sirens, push bumpers and interior equipment. - The company also supplies officer-worn and duty gear, including body armor, uniforms, crowd control gear and less lethal equipment. - Dana Safety Supply says BallisTech® Vehicle Armoring Solutions have been credited with saving seven officers in real-world events since the company began upfitting vehicles with the technology. - Dana Safety Supply is headquartered in Greensboro, North Carolina. - The company says more location announcements are coming soon. - More information is available on Dana Safety Supply's website.

Between the lines: - The staffing choices suggest Dana Safety Supply is leaning on managers with direct upfitting and law-enforcement experience to build credibility with agencies. - The mix of vehicle services and officer equipment positions the company as a broader public-safety supplier, not just an installer. - The armoring claim reinforces the company’s push into higher-safety vehicle upgrades, which can matter for agencies facing more dangerous field conditions.

What's next: - Dana Safety Supply plans to staff the Rogers shop and bring the facility online in early December 2026. - Additional location announcements are expected soon. - The company will likely use the new site to deepen service coverage in the four-state market.